OCEAN – Omnichannel Experience Automation Network is our Omnichannel CX platform that seamlessly integrates all communication channels, creating a unified, personalized and consistent experience for customers across touchpoints. Ocean is built upon the ICE Framework that fuels data-driven interactions, revolutionizing customer experience. ICE essentially implies Insights, Conversations, & Engagement necessary for brands today to create […]
Omnichannel communication creates a unified and consistent customer experience across various channels, encompassing digital and traditional platforms. It goes beyond multichannel approaches by integrating different platforms to provide a cohesive and synchronized customer experience. This includes web, mobile apps, social media, and notably, Over-the-Top (OTT) channels like WhatsApp, RCS, SMS, and Email. Table of Contents: […]