OCEAN: Personalized Omnichannel CX Suite from Route Mobile
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Ocean

Guide to Choosing an Omnichannel Communication Solution Provider

Table of Contents: 1. The Need for Omnichannel Communications 2. Key Considerations When Choosing an Omnichannel Messaging Partner 3. The Significance of Omnichannel Communication 4. Conclusion The Need for Omnichannel Communications Digital engagement cannot be achieved through a single channel. As technology evolves, savvy marketers and customer experience teams adopt an omnichannel approach, communicating with […]
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Ocean

Demystifying Omnichannel: A Perfect Example of Seamless Customer Experience

Table of Contents: 1. Introduction 2. Illustration 1 3. Omnichannel Coordination 4. Illustration 2 5. Outcome with Omnichannel Approach Introduction The term “omnichannel” is frequently misused or misunderstood in the realm of customer service. Let’s discuss the basic definition. Initially, a concept known as multi-channel was introduced, which focused on providing customers with various communication […]
Omnichannel Banking examples
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Ocean

Understanding the ICE Framework of OCEAN

OCEAN – Omnichannel Experience Automation Network is our Omnichannel CX platform that seamlessly integrates all communication channels, creating a unified, personalized and consistent experience for customers across touchpoints. Ocean is built upon the ICE Framework that fuels data-driven interactions, revolutionizing customer experience. ICE essentially implies Insights, Conversations, & Engagement necessary for brands today to create […]
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Ocean

The Need for Diverse Template Messaging in Omnichannel Communication

Omnichannel communication creates a unified and consistent customer experience across various channels, encompassing digital and traditional platforms. It goes beyond multichannel approaches by integrating different platforms to provide a cohesive and synchronized customer experience. This includes web, mobile apps, social media, and notably, Over-the-Top (OTT) channels like WhatsApp, RCS, SMS, and Email. Table of Contents: […]
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Ocean

How to Measure the ROI of Omnichannel Communication

Omnichannel communication involves seamlessly integrating multiple channels, such as email, social media, phone, and in-person interactions, to provide customers with a unified and consistent experience. While it undoubtedly enhances customer engagement, how can companies measure the return on investment (ROI) of their omnichannel communication efforts? In this article, we explore various strategies and provide real-world […]
Reasons to shift to omnichannel communication
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Ocean

What is Driving the Shift from Multichannel to Omnichannel Communication?

The way businesses communicate with their customers has evolved significantly in recent years. We’ve witnessed a shift from multichannel to omnichannel communication strategies. This transformation is driven by several factors like: Changing consumer preferences Advancements in technology Pursuit of a seamless customer experience In this article, we’ll explore what’s propelling the shift from multichannel to […]