Omnichannel Experience Automation Network
A Personalized Omnichannel Suite for Better Customer Experience
Learn how Omnichannel communication can be leveraged in the HoReCa Industry
X
Explore OCEAN's ICE Framework
Insights
Understand your audience better with channel analytics and cohorts
- Inputs on demographics, interests, and digital activities
- Achieve better ROI with personalized engagement
Conversational User Experience
Enable AI-driven interactive smart conversations
- Digital engagement across social, web & OTT channels
- Agent intervention for customer support decisions in real-time
Engagement
Drive Omnichannel campaigns from a single platform
- Automate data-driven engagement across different channels
- Optimize cost by using the right channel for each use case
Create Myriad Communication Opportunities with OCEAN
‘OCEAN’ is Route Mobile’s first-of-its-kind Personalized Omnichannel Customer Experience Suite that enables enterprises to unify their customer communications across mobile, web & social channels.
Benefits
Greater Synergy
Better synergy across channels by engaging with consumers on their most preferred channels, with personalized messaging
Global Reach
Enhance your brands’ reachability by delivering seamless CX regardless of your customers’ location
Security & Encryption
Secure user metrics and cross-platform communication with encrypted data traveling through the channels
Advanced Analytics
Refine targeting of precise customer segments through historical data analytics to create new & relevant experiences for your customers
Smart Segmentation
Analyze consumer data, segment them according to their intent, and provide real-time insights to enrich brand communication
Holistic Database
Data can be collected and analyzed from varied channels and systems to give a 360-degree view of each customer
Features
Omnichannel Capability
Activate channels on demand and manage communications across multiple channels through a single platform for better user experience
Multi-Account Support
Allows for multiple accounts to be associated with a single organization across various channels within the OCEAN platform
Unified Data
Eliminate silos & unify customer data through an open architecture API that drives engagement
Centralized Template Manager
Efficiently manage multiple channel templates & improve campaign scheduling with timely status updates
Campaign Orchestrator
Improve campaign performance and monitor real-time status updates consistently across all channels
User Insights
Engage with niche user segments by leveraging in-depth insights tailored to your products and services
Conversational AI
Build custom chatbots with a codeless flow-builder tool & NLP engine integrations – across web, social & mobile channels seamlessly
Chat-based Contact Center
Simplify and centralize chat-based customer service queries that require agent assistance using a single platform
Storage Drive
Organize & maintain campaign creatives in a structured format for repeated usage
User and Access Management
Create multiple users with custom access controls and monitor their platform usage
How Crucial is an Omnichannel Communication Strategy for a Brand's Success?
Brands that have an effective Omnichannel Customer Engagement strategy in place, retain 89% of their customers, while others manage to retain just 33% of their customers on average.
Use Cases
Omnipresence customer approach
Travel & Tourism
Make ticket bookings easy through web & social channels. Attract customers with seasonal offers by leveraging RCS capabilities or WhatsApp Business with personalized template messaging.
Expanded Reach
BFSI
Banks and financial institutions can leverage OCEAN to share account updates, transaction details, notifications, and other vital information through Omnichannel communication using Email, WhatsApp, RCS, and SMS simultaneously.
Improved Notifications
Retail & Ecommerce
Keep customers informed about their purchase order delivery with real-time updates. Notify them of any upcoming discounts in advance through multiple communication channels or their preferred channel of choice.
Boost new customer segment
Hospitality
Include newsletters, promotional messages, booking SMS confirmations, and follow-up emails after a guest's stay to maintain consistent messaging experience.